LDS Church Begins New “Not Even Once” Anti-Beard Campaign

SALT LAKE CITY — In a bold political move, the LDS Church began the new anti-beard campaign “Not Even Once” to distance itself from the unrighteousness that comes with facial hair.

Recent studies show that 53% of men with facial hair, especially beards, stop coming to church when the facial hair grows to a noticeable length.
Those with beards are 67% less righteous than their clean-shaven counterparts, according to a recent study by BYU.


In conjunction with this ad campaign, Deseret Book is offering “The Not Even Once Club” at a special discount price.

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